Belgotex trademarks: expansion into trademark classes, 1970–2024
Video: how Belgotex extended its South African trademarks into new classes from 1970 to 2024 – from carpets, advertising & retail, building materials into new fields. 11 of 45 classes, 467 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Belgotex already used 1 classes, including class 27 carpets.
- 1998: Belgotex moves into class 35 advertising & retail; class 42 tech & IT services.
- 2002: Belgotex moves into class 1 chemicals.
- 2004: Belgotex moves into class 17 rubber & plastics; class 20 furniture.
- 2005: Belgotex moves into class 41 education & entertainment.
- 2007: Belgotex moves into class 19 building materials.
- 2009: Belgotex moves into class 37 construction & repair.
- 2011: Belgotex moves into class 36 finance & insurance.
- 2012: Belgotex moves into class 40 processing materials.
- By 2024, Belgotex had trademarks in 11 of the 45 classes.