Beiersdorf trademarks in 45 seconds
Video: Beiersdorf's South African trademarks in 45 seconds – 454 trademarks since 1920, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Beiersdorf and its closest rivals – trademarks filed since 1970: Beiersdorf 454, L'Oreal 1,997, Unilever 3,417, Amka 828, Colgate-Palmolive 797.
- Its biggest brands: Elastoplast (19), Nivea (18), Nivea Sun (10), Eucerin (7), Bdf (6), Elastosport (5).
- Logos filed since 2020: Beiersdorf 53, L'Oreal 92, Unilever 47, Amka 39, Colgate-Palmolive 50.
- Trademarks filed per year (three-year average): Beiersdorf 8, L'Oreal 32, Unilever 7, Amka 22, Colgate-Palmolive 9.
- Classes used: Beiersdorf 14, L'Oreal 27, Unilever 37, Amka 22, Colgate-Palmolive 21.
- New brand names a year (five-year average): Beiersdorf 7.8, L'Oreal 26.0, Unilever 5.4, Amka 15.4, Colgate-Palmolive 4.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za