Beiersdorf trademarks: expansion into trademark classes, 1970–2024
Video: how Beiersdorf extended its South African trademarks into new classes from 1970 to 2024 – from cosmetics & cleaning, pharmaceuticals, chemicals into new fields. 14 of 45 classes, 454 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Beiersdorf already used 3 classes, including class 5 pharmaceuticals, class 3 cosmetics & cleaning, class 1 chemicals.
- 1974: Beiersdorf moves into class 24 textiles.
- 1981: Beiersdorf moves into class 10 medical devices.
- 1988: Beiersdorf moves into class 16 paper & print; class 17 rubber & plastics.
- 2003: Beiersdorf moves into class 41 education & entertainment.
- 2013: Beiersdorf moves into class 36 finance & insurance.
- 2020: Beiersdorf moves into class 35 advertising & retail; class 44 medical & beauty care.
- 2021: Beiersdorf moves into class 21 kitchenware; class 25 clothing.
- 2022: Beiersdorf moves into class 23 yarns.
- By 2024, Beiersdorf had trademarks in 14 of the 45 classes.