Bayer trademarks in 45 seconds
Video: Bayer's South African trademarks in 45 seconds – 1,819 trademarks since 1920, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Bayer and its closest rivals – trademarks filed since 1970: Bayer 1,817, Johnson & Johnson 2,039, Kenvue 196, Sanofi 428, Nativa 128.
- Its biggest brands: Bayer Bayer (15), Clear Direction From Diagnosis To Care. (14), Bayer In Circle (10), Spexoom (8), Twoozer (8), Xarvio (8).
- Logos filed since 2020: Bayer 42, Johnson & Johnson 32, Kenvue 9, Sanofi 20, Nativa 12.
- Trademarks filed per year (three-year average): Bayer 10, Johnson & Johnson 25, Kenvue 7, Sanofi 4, Nativa 8.
- Classes used: Bayer 32, Johnson & Johnson 29, Kenvue 18, Sanofi 14, Nativa 9.
- New brand names a year (five-year average): Bayer 9.2, Johnson & Johnson 24.2, Kenvue 2.2, Sanofi 3.6, Nativa 3.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za