Bayer trademarks: expansion into trademark classes, 1970–2025
Video: how Bayer extended its South African trademarks into new classes from 1970 to 2025 – from pharmaceuticals, chemicals, medical devices into new fields. 32 of 45 classes, 1,819 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Bayer already used 17 classes, including class 5 pharmaceuticals, class 3 cosmetics & cleaning, class 10 medical devices, class 22 ropes & tents, class 21 kitchenware.
- 1979: Bayer moves into class 19 building materials.
- 1984: Bayer moves into class 4 oils & fuels; class 31 fresh produce & pet food.
- 1987: Bayer moves into class 16 paper & print.
- 1988: Bayer moves into class 42 tech & IT services.
- 1990: Bayer moves into class 11 lighting & appliances; class 40 processing materials.
- 1993: Bayer moves into class 30 coffee, flour & sweets; class 32 beer & soft drinks.
- 1999: Bayer moves into class 29 meat, dairy & oils.
- 2000: Bayer moves into class 35 advertising & retail.
- 2001: Bayer moves into class 38 telecoms.
- 2002: Bayer moves into class 44 medical & beauty care.
- 2005: Bayer moves into class 41 education & entertainment.
- 2016: Bayer moves into class 36 finance & insurance.
- By 2025, Bayer had trademarks in 32 of the 45 classes.