BAT trademarks in 45 seconds
Video: BAT's South African trademarks in 45 seconds – 1,150 trademarks since 1919, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- BAT and its closest rivals – trademarks filed since 1970: BAT 1,147, Philip Morris 1,119, Nicopure Labs 50, JTI 357, Kt and G 104.
- Its biggest brands: Consulate (35), Rothmans (34), Dunhill (20), Rothmans Of Pall Mall (17), Rothmans Cup (16), Kent (16).
- Logos filed since 2020: BAT 157, Philip Morris 109, Nicopure Labs 4, JTI 23, Kt and G 26.
- Trademarks filed per year (three-year average): BAT 25, Philip Morris 29, Nicopure Labs 0, JTI 3, Kt and G 4.
- Classes used: BAT 43, Philip Morris 35, Nicopure Labs 4, JTI 26, Kt and G 4.
- New brand names a year (five-year average): BAT 14.0, Philip Morris 33.0, Nicopure Labs 0.0, JTI 1.6, Kt and G 3.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za