BASF trademarks in 45 seconds
Video: BASF's South African trademarks in 45 seconds – 1,053 trademarks since 1943, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- BASF and its closest rivals – trademarks filed since 1970: BASF 1,053, UPL 149, dsm-firmenich 369, Sumitomo Chemical 242, Evonik 207.
- Its biggest brands: We Create Chemistry (32), Quinner (7), Btc Chemical Distribution (6), Cloudfarms (6), Valure (6), Maglis (6).
- Logos filed since 2020: BASF 13, UPL 49, dsm-firmenich 34, Sumitomo Chemical 12, Evonik 21.
- Trademarks filed per year (three-year average): BASF 6, UPL 1, dsm-firmenich 13, Sumitomo Chemical 1, Evonik 12.
- Classes used: BASF 38, UPL 10, dsm-firmenich 23, Sumitomo Chemical 13, Evonik 21.
- New brand names a year (five-year average): BASF 8.0, UPL 3.2, dsm-firmenich 4.6, Sumitomo Chemical 0.8, Evonik 5.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za