BASF trademarks: expansion into trademark classes, 1970–2024
Video: how BASF extended its South African trademarks into new classes from 1970 to 2024 – from pharmaceuticals, chemicals, paints into new fields. 38 of 45 classes, 1,053 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, BASF already used 10 classes, including class 5 pharmaceuticals, class 2 paints, class 1 chemicals, class 3 cosmetics & cleaning, class 4 oils & fuels.
- 1990: BASF moves into class 31 fresh produce & pet food.
- 1993: BASF moves into class 6 metal goods.
- 1994: BASF moves into class 7 machines.
- 1996: BASF moves into class 30 coffee, flour & sweets; class 42 tech & IT services.
- 1997: BASF moves into class 24 textiles; class 25 clothing.
- 1999: BASF moves into class 20 furniture.
- 2002: BASF moves into class 38 telecoms.
- 2004: BASF moves into class 19 building materials.
- 2006: BASF moves into class 10 medical devices; class 12 vehicles; class 18 leather & bags; class 27 carpets; class 28 toys & sports goods; class 29 meat, dairy & oils; class 32 beer & soft drinks; class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 39 transport & travel; class 41 education & entertainment; class 44 medical & beauty care.
- 2007: BASF moves into class 40 processing materials.
- 2014: BASF moves into class 14 jewellery & watches; class 21 kitchenware; class 43 restaurants & hotels.
- 2019: BASF moves into class 45 legal & security.
- By 2024, BASF had trademarks in 38 of the 45 classes.