Avroy Shlain trademarks: expansion into trademark classes, 1970–2023
Video: how Avroy Shlain extended its South African trademarks into new classes from 1970 to 2023 – from cosmetics & cleaning, pharmaceuticals, medical & beauty care into new fields. 10 of 45 classes, 230 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1973: Avroy Shlain moves into class 3 cosmetics & cleaning.
- 1984: Avroy Shlain moves into class 5 pharmaceuticals.
- 1985: Avroy Shlain moves into class 1 chemicals.
- 1988: Avroy Shlain moves into class 42 tech & IT services.
- 1989: Avroy Shlain moves into class 25 clothing.
- 2005: Avroy Shlain moves into class 44 medical & beauty care.
- 2008: Avroy Shlain moves into class 35 advertising & retail.
- 2010: Avroy Shlain moves into class 16 paper & print.
- 2021: Avroy Shlain moves into class 14 jewellery & watches; class 18 leather & bags.
- By 2023, Avroy Shlain had trademarks in 10 of the 45 classes.