Avon Products trademarks in 45 seconds
Video: Avon Products's South African trademarks in 45 seconds – 453 trademarks since 1945, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Avon Products and its closest rivals – trademarks filed since 1970: Avon Products 453, L'Oreal 1,997, Amka 828, Indigo Brands 304, Bora Creations 232.
- Its biggest brands: Avon (27), Embrace Your Power (7), Mommy Tillia (4), A Avon (4), Liiv Avon (4), A Created Exclusively For You (3).
- Logos filed since 2020: Avon Products 8, L'Oreal 92, Amka 39, Indigo Brands 28, Bora Creations 28.
- Trademarks filed per year (three-year average): Avon Products 6, L'Oreal 32, Amka 22, Indigo Brands 3, Bora Creations 20.
- Classes used: Avon Products 19, L'Oreal 27, Amka 22, Indigo Brands 3, Bora Creations 15.
- New brand names a year (five-year average): Avon Products 1.8, L'Oreal 26.0, Amka 15.4, Indigo Brands 2.4, Bora Creations 9.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za