Avon Products trademarks: expansion into trademark classes, 1970–2024
Video: how Avon Products extended its South African trademarks into new classes from 1970 to 2024 – from cosmetics & cleaning, advertising & retail, pharmaceuticals into new fields. 19 of 45 classes, 453 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Avon Products already used 3 classes, including class 3 cosmetics & cleaning, class 5 pharmaceuticals, class 21 kitchenware.
- 1971: Avon Products moves into class 14 jewellery & watches; class 16 paper & print; class 24 textiles; class 26 haberdashery; class 29 meat, dairy & oils; class 30 coffee, flour & sweets.
- 1972: Avon Products moves into class 4 oils & fuels; class 18 leather & bags; class 23 yarns; class 28 toys & sports goods; class 35 advertising & retail; class 41 education & entertainment; class 42 tech & IT services.
- 1995: Avon Products moves into class 25 clothing.
- 2006: Avon Products moves into class 9 electronics & software; class 11 lighting & appliances.
- By 2024, Avon Products had trademarks in 19 of the 45 classes.