AVI trademarks in 45 seconds
Video: AVI's South African trademarks in 45 seconds – 1,717 trademarks since 1918, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- AVI and its closest rivals – trademarks filed since 1970: AVI 1,717, Tiger Brands 3,470, RCL Foods 926, Pioneer Foods 903, Libstar 364.
- Its biggest brands: Willards (37), Five Roses (22), Sturka Mixture (16), I&j (15), House Of Coffees (12), National Brands (11).
- Logos filed since 2020: AVI 24, Tiger Brands 170, RCL Foods 57, Pioneer Foods 37, Libstar 45.
- Trademarks filed per year (three-year average): AVI 11, Tiger Brands 27, RCL Foods 17, Pioneer Foods 15, Libstar 9.
- Classes used: AVI 38, Tiger Brands 34, RCL Foods 29, Pioneer Foods 19, Libstar 18.
- New brand names a year (five-year average): AVI 5.8, Tiger Brands 11.2, RCL Foods 9.4, Pioneer Foods 4.0, Libstar 7.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za