AVI trademarks: expansion into trademark classes, 1970–2024
Video: how AVI extended its South African trademarks into new classes from 1970 to 2024 – from coffee, flour & sweets, meat, dairy & oils, beer & soft drinks into new fields. 38 of 45 classes, 1,717 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, AVI already used 13 classes, including class 30 coffee, flour & sweets, class 5 pharmaceuticals, class 29 meat, dairy & oils, class 31 fresh produce & pet food, class 1 chemicals.
- 1972: AVI moves into class 9 electronics & software; class 11 lighting & appliances; class 25 clothing; class 42 tech & IT services.
- 1984: AVI moves into class 4 oils & fuels; class 8 hand tools; class 12 vehicles; class 13 firearms & fireworks; class 15 musical instruments; class 18 leather & bags; class 20 furniture; class 22 ropes & tents; class 23 yarns; class 24 textiles; class 26 haberdashery; class 27 carpets; class 28 toys & sports goods; class 35 advertising & retail; class 36 finance & insurance; class 38 telecoms; class 39 transport & travel; class 40 processing materials; class 41 education & entertainment.
- 2002: AVI moves into class 43 restaurants & hotels.
- 2017: AVI moves into class 7 machines.
- By 2024, AVI had trademarks in 38 of the 45 classes.