Audi trademarks: expansion into trademark classes, 1970–2022
Video: how Audi extended its South African trademarks into new classes from 1970 to 2022 – from vehicles, toys & sports goods, electronics & software into new fields. 19 of 45 classes, 209 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Audi already used 1 classes, including class 12 vehicles.
- 1971: Audi moves into class 7 machines.
- 1973: Audi moves into class 37 construction & repair.
- 1996: Audi moves into class 36 finance & insurance.
- 2002: Audi moves into class 9 electronics & software.
- 2004: Audi moves into class 28 toys & sports goods.
- 2011: Audi moves into class 25 clothing.
- 2012: Audi moves into class 4 oils & fuels; class 14 jewellery & watches; class 16 paper & print; class 18 leather & bags; class 27 carpets.
- 2014: Audi moves into class 11 lighting & appliances; class 35 advertising & retail.
- 2015: Audi moves into class 38 telecoms; class 39 transport & travel.
- 2017: Audi moves into class 6 metal goods; class 20 furniture.
- 2018: Audi moves into class 21 kitchenware.
- By 2022, Audi had trademarks in 19 of the 45 classes.