AstraZeneca trademarks in 45 seconds
Video: AstraZeneca's South African trademarks in 45 seconds – 741 trademarks since 1948, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- AstraZeneca and its closest rivals – trademarks filed since 1970: AstraZeneca 740, Teva Pharmaceuticals 103, Alkem Laboratories 99, Austell Pharmaceuticals 150, Acino Pharma 53.
- Its biggest brands: Zeneca (14), Astrazeneca Health Connects Us All (6), Health Connects Us All (6), Astrazeneca Life Inspiring Ideas (4), Life Inspiring Ideas (4), Passion For Possibilities (4).
- Logos filed since 2020: AstraZeneca 11, Teva Pharmaceuticals 0, Alkem Laboratories 3, Austell Pharmaceuticals 0, Acino Pharma 0.
- Trademarks filed per year (three-year average): AstraZeneca 4, Teva Pharmaceuticals 18, Alkem Laboratories 6, Austell Pharmaceuticals 7, Acino Pharma 2.
- Classes used: AstraZeneca 17, Teva Pharmaceuticals 2, Alkem Laboratories 1, Austell Pharmaceuticals 2, Acino Pharma 2.
- New brand names a year (five-year average): AstraZeneca 3.0, Teva Pharmaceuticals 17.0, Alkem Laboratories 8.0, Austell Pharmaceuticals 14.4, Acino Pharma 1.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za