AstraZeneca trademarks: expansion into trademark classes, 1970–2025
Video: how AstraZeneca extended its South African trademarks into new classes from 1970 to 2025 – from pharmaceuticals, medical devices, paper & print into new fields. 17 of 45 classes, 741 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, AstraZeneca already used 3 classes, including class 5 pharmaceuticals, class 1 chemicals, class 10 medical devices.
- 1971: AstraZeneca moves into class 21 kitchenware.
- 1982: AstraZeneca moves into class 16 paper & print; class 42 tech & IT services.
- 1993: AstraZeneca moves into class 2 paints; class 4 oils & fuels; class 9 electronics & software; class 29 meat, dairy & oils; class 31 fresh produce & pet food; class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 39 transport & travel; class 41 education & entertainment.
- 2002: AstraZeneca moves into class 44 medical & beauty care.
- By 2025, AstraZeneca had trademarks in 17 of the 45 classes.