Ascendis trademarks: expansion into trademark classes, 1970–2024
Video: how Ascendis extended its South African trademarks into new classes from 1970 to 2024 – from pharmaceuticals, cosmetics & cleaning, beer & soft drinks into new fields. 15 of 45 classes, 243 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Ascendis already used 1 classes, including class 5 pharmaceuticals.
- 1975: Ascendis moves into class 3 cosmetics & cleaning.
- 1984: Ascendis moves into class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks.
- 2000: Ascendis moves into class 36 finance & insurance; class 42 tech & IT services; class 44 medical & beauty care.
- 2005: Ascendis moves into class 35 advertising & retail.
- 2006: Ascendis moves into class 10 medical devices; class 16 paper & print.
- 2012: Ascendis moves into class 1 chemicals; class 25 clothing.
- 2018: Ascendis moves into class 41 education & entertainment.
- By 2024, Ascendis had trademarks in 15 of the 45 classes.