Arena Holdings trademarks: expansion into trademark classes, 1970–2021
Video: how Arena Holdings extended its South African trademarks into new classes from 1970 to 2021 – from paper & print, telecoms, electronics & software into new fields. 20 of 45 classes, 921 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Arena Holdings already used 1 classes, including class 9 electronics & software.
- 1972: Arena Holdings moves into class 25 clothing; class 28 toys & sports goods.
- 1974: Arena Holdings moves into class 16 paper & print; class 18 leather & bags; class 38 telecoms; class 41 education & entertainment; class 42 tech & IT services.
- 1976: Arena Holdings moves into class 35 advertising & retail.
- 1979: Arena Holdings moves into class 10 medical devices.
- 1983: Arena Holdings moves into class 5 pharmaceuticals.
- 1985: Arena Holdings moves into class 14 jewellery & watches.
- 1986: Arena Holdings moves into class 30 coffee, flour & sweets.
- 1994: Arena Holdings moves into class 24 textiles.
- 1995: Arena Holdings moves into class 3 cosmetics & cleaning; class 43 restaurants & hotels.
- 1997: Arena Holdings moves into class 36 finance & insurance.
- 2004: Arena Holdings moves into class 44 medical & beauty care.
- 2007: Arena Holdings moves into class 39 transport & travel.
- 2008: Arena Holdings moves into class 45 legal & security.
- By 2021, Arena Holdings had trademarks in 20 of the 45 classes.