Apple trademarks in 45 seconds
Video: Apple's South African trademarks in 45 seconds – 1,215 trademarks since 1968, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Apple and its closest rivals – trademarks filed since 1970: Apple 1,213, Huawei 969, Samsung 869, Microsoft 885, IBM 749.
- Its biggest brands: Icloud (24), Watch (15), Iphone (13), App Clip (13), Tv (12), Apple Watch (11).
- Logos filed since 2020: Apple 281, Huawei 604, Samsung 137, Microsoft 108, IBM 29.
- Trademarks filed per year (three-year average): Apple 44, Huawei 63, Samsung 11, Microsoft 11, IBM 62.
- Classes used: Apple 23, Huawei 25, Samsung 21, Microsoft 17, IBM 24.
- New brand names a year (five-year average): Apple 25.4, Huawei 42.0, Samsung 13.0, Microsoft 6.8, IBM 14.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za