Apple trademarks: expansion into trademark classes, 1970–2025
Video: how Apple extended its South African trademarks into new classes from 1970 to 2025 – from electronics & software, tech & it services, education & entertainment into new fields. 23 of 45 classes, 1,215 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Apple already used 2 classes, including class 9 electronics & software, class 16 paper & print.
- 1982: Apple moves into class 42 tech & IT services.
- 1992: Apple moves into class 36 finance & insurance; class 37 construction & repair; class 41 education & entertainment.
- 1995: Apple moves into class 28 toys & sports goods.
- 1996: Apple moves into class 38 telecoms.
- 1997: Apple moves into class 40 processing materials.
- 1998: Apple moves into class 18 leather & bags.
- 2007: Apple moves into class 35 advertising & retail.
- 2011: Apple moves into class 39 transport & travel; class 45 legal & security.
- 2012: Apple moves into class 10 medical devices; class 43 restaurants & hotels.
- 2013: Apple moves into class 14 jewellery & watches.
- 2014: Apple moves into class 44 medical & beauty care.
- 2015: Apple moves into class 11 lighting & appliances; class 12 vehicles; class 34 tobacco.
- 2016: Apple moves into class 6 metal goods.
- 2017: Apple moves into class 25 clothing.
- 2019: Apple moves into class 7 machines.
- By 2025, Apple had trademarks in 23 of the 45 classes.