Amway trademarks in 45 seconds
Video: Amway's South African trademarks in 45 seconds – 277 trademarks since 1967, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Amway and its closest rivals – trademarks filed since 1970: Amway 277, L'Oreal 1,997, Unilever 3,417, Doterra 87, Reckitt 2,227.
- Its biggest brands: Nutrilite (48), Bodykey (12), Xs (6), Artistry (6), Nutrilite Destination Wellbeing (5), E. Funkhouser (4).
- Logos filed since 2020: Amway 29, L'Oreal 92, Unilever 47, Doterra 3, Reckitt 63.
- Trademarks filed per year (three-year average): Amway 4, L'Oreal 32, Unilever 7, Doterra 3, Reckitt 3.
- Classes used: Amway 28, L'Oreal 27, Unilever 37, Doterra 10, Reckitt 29.
- New brand names a year (five-year average): Amway 1.4, L'Oreal 26.0, Unilever 5.4, Doterra 2.2, Reckitt 3.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za