Amway trademarks: expansion into trademark classes, 1970–2023
Video: how Amway extended its South African trademarks into new classes from 1970 to 2023 – from cosmetics & cleaning, pharmaceuticals, beer & soft drinks into new fields. 28 of 45 classes, 277 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Amway already used 1 classes, including class 3 cosmetics & cleaning.
- 1974: Amway moves into class 5 pharmaceuticals.
- 1990: Amway moves into class 30 coffee, flour & sweets.
- 1992: Amway moves into class 29 meat, dairy & oils; class 32 beer & soft drinks.
- 1995: Amway moves into class 8 hand tools; class 14 jewellery & watches; class 16 paper & print; class 18 leather & bags; class 21 kitchenware; class 25 clothing; class 35 advertising & retail.
- 1996: Amway moves into class 42 tech & IT services.
- 1997: Amway moves into class 38 telecoms.
- 1998: Amway moves into class 1 chemicals; class 4 oils & fuels.
- 1999: Amway moves into class 10 medical devices.
- 2000: Amway moves into class 9 electronics & software; class 11 lighting & appliances; class 24 textiles; class 41 education & entertainment.
- 2002: Amway moves into class 36 finance & insurance.
- 2011: Amway moves into class 43 restaurants & hotels; class 44 medical & beauty care; class 45 legal & security.
- 2021: Amway moves into class 20 furniture; class 31 fresh produce & pet food.
- 2022: Amway moves into class 7 machines.
- By 2023, Amway had trademarks in 28 of the 45 classes.