Amazon trademarks in 45 seconds
Video: Amazon's South African trademarks in 45 seconds – 873 trademarks since 1998, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Amazon and its closest rivals – trademarks filed since 1970: Amazon 871, Microsoft 885, Tencent 117, Apple 1,213, Alibaba Group 41.
- Its biggest brands: Astro (19), Ring (19), Echo (17), Blink (17), Amazon Advertising (15), Luna (14).
- Logos filed since 2020: Amazon 158, Microsoft 108, Tencent 12, Apple 281, Alibaba Group 6.
- Trademarks filed per year (three-year average): Amazon 87, Microsoft 11, Tencent 2, Apple 44, Alibaba Group 0.
- Classes used: Amazon 41, Microsoft 17, Tencent 13, Apple 23, Alibaba Group 8.
- New brand names a year (five-year average): Amazon 18.0, Microsoft 6.8, Tencent 0.6, Apple 25.4, Alibaba Group 0.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za