Amazon trademarks: expansion into trademark classes, 1970–2025
Video: how Amazon extended its South African trademarks into new classes from 1970 to 2025 – from tech & it services, electronics & software, telecoms into new fields. 41 of 45 classes, 873 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1998: Amazon moves into class 35 advertising & retail.
- 1999: Amazon moves into class 36 finance & insurance; class 38 telecoms; class 39 transport & travel; class 41 education & entertainment; class 42 tech & IT services.
- 2000: Amazon moves into class 3 cosmetics & cleaning; class 5 pharmaceuticals; class 6 metal goods; class 7 machines; class 8 hand tools; class 9 electronics & software; class 11 lighting & appliances; class 12 vehicles; class 14 jewellery & watches; class 15 musical instruments; class 16 paper & print; class 18 leather & bags; class 19 building materials; class 20 furniture; class 21 kitchenware; class 22 ropes & tents; class 24 textiles; class 25 clothing; class 28 toys & sports goods; class 43 restaurants & hotels; class 44 medical & beauty care; class 45 legal & security.
- 2013: Amazon moves into class 37 construction & repair.
- 2018: Amazon moves into class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks; class 33 wines & spirits.
- 2019: Amazon moves into class 40 processing materials.
- 2022: Amazon moves into class 10 medical devices.
- 2024: Amazon moves into class 2 paints; class 4 oils & fuels; class 17 rubber & plastics; class 26 haberdashery; class 27 carpets.
- By 2025, Amazon had trademarks in 41 of the 45 classes.