Aldi trademarks in 45 seconds
Video: Aldi's South African trademarks in 45 seconds – 158 trademarks since 2005, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Aldi and its closest rivals – trademarks filed since 1970: Aldi 158, Walmart 642.
- Logos filed since 2020: Aldi 46, Walmart 28.
- Trademarks filed per year (three-year average): Aldi 0, Walmart 9.
- Classes used: Aldi 45, Walmart 41.
- New brand names a year (five-year average): Aldi 0.0, Walmart 2.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za