AkzoNobel trademarks in 45 seconds
Video: AkzoNobel's South African trademarks in 45 seconds – 938 trademarks since 1922, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- AkzoNobel and its closest rivals – trademarks filed since 1970: AkzoNobel 938, Paintsmiths 57, Duram 118, Promac Retail 138, Stevensons Paints 56.
- Its biggest brands: Ici (93), Dulux (17), Tomorrow's Answers Today (13), Paint 'n Paper (9), Dulux Adding Colour To People's Lives (7), Dulux Let's Colour (7).
- Logos filed since 2020: AkzoNobel 9, Paintsmiths 1, Duram 8, Promac Retail 4, Stevensons Paints 13.
- Trademarks filed per year (three-year average): AkzoNobel 6, Paintsmiths 0, Duram 1, Promac Retail 8, Stevensons Paints 6.
- Classes used: AkzoNobel 40, Paintsmiths 7, Duram 8, Promac Retail 8, Stevensons Paints 7.
- New brand names a year (five-year average): AkzoNobel 3.6, Paintsmiths 0.4, Duram 3.2, Promac Retail 5.4, Stevensons Paints 4.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za