AkzoNobel trademarks: expansion into trademark classes, 1970–2024
Video: how AkzoNobel extended its South African trademarks into new classes from 1970 to 2024 – from paints, chemicals, building materials into new fields. 40 of 45 classes, 938 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, AkzoNobel already used 31 classes, including class 2 paints, class 5 pharmaceuticals, class 1 chemicals, class 24 textiles, class 4 oils & fuels.
- 1972: AkzoNobel moves into class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 38 telecoms; class 39 transport & travel; class 40 processing materials; class 41 education & entertainment; class 42 tech & IT services.
- 2000: AkzoNobel moves into class 29 meat, dairy & oils.
- By 2024, AkzoNobel had trademarks in 40 of the 45 classes.