Afrox trademarks: expansion into trademark classes, 1970–2021
Video: how Afrox extended its South African trademarks into new classes from 1970 to 2021 – from chemicals, metal goods, electronics & software into new fields. 25 of 45 classes, 673 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Afrox already used 11 classes, including class 1 chemicals, class 6 metal goods, class 9 electronics & software, class 7 machines, class 8 hand tools.
- 1970: Afrox moves into class 20 furniture.
- 1972: Afrox moves into class 37 construction & repair.
- 1973: Afrox moves into class 17 rubber & plastics; class 32 beer & soft drinks; class 34 tobacco; class 39 transport & travel; class 40 processing materials.
- 1974: Afrox moves into class 42 tech & IT services.
- 1979: Afrox moves into class 41 education & entertainment.
- 1984: Afrox moves into class 35 advertising & retail.
- 1991: Afrox moves into class 28 toys & sports goods.
- 1992: Afrox moves into class 22 ropes & tents.
- 1999: Afrox moves into class 25 clothing.
- 2003: Afrox moves into class 44 medical & beauty care.
- By 2021, Afrox had trademarks in 25 of the 45 classes.