Afrisam trademarks in 45 seconds
Video: Afrisam's South African trademarks in 45 seconds – 513 trademarks since 1937, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Afrisam and its closest rivals – trademarks filed since 1970: Afrisam 513, Sonae Arauco South Afri… 57, PPC South Africa 214, Saint Gobain Constructi… 506.
- Its biggest brands: Afrisam Build With Confidence (32), A Afrisam Building Our Future Together (18), Afrisam Building Our Future Together (18), Alpha (18), A1 Choice (the) (16), Afrisam Dry Mortar (9).
- Logos filed since 2020: Afrisam 8, Sonae Arauco South Afri… 3, PPC South Africa 8, Saint Gobain Constructi… 13.
- Trademarks filed per year (three-year average): Afrisam 0, Sonae Arauco South Afri… 0, PPC South Africa 1, Saint Gobain Constructi… 7.
- Classes used: Afrisam 11, Sonae Arauco South Afri… 6, PPC South Africa 12, Saint Gobain Constructi… 23.
- New brand names a year (five-year average): Afrisam 0.4, Sonae Arauco South Afri… 1.4, PPC South Africa 0.8, Saint Gobain Constructi… 2.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za