Afrisam trademarks: expansion into trademark classes, 1970–2021
Video: how Afrisam extended its South African trademarks into new classes from 1970 to 2021 – from building materials, tech & it services, chemicals into new fields. 11 of 45 classes, 513 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Afrisam already used 2 classes, including class 19 building materials, class 1 chemicals.
- 1985: Afrisam moves into class 16 paper & print; class 33 wines & spirits; class 37 construction & repair; class 42 tech & IT services.
- 1988: Afrisam moves into class 39 transport & travel.
- 1995: Afrisam moves into class 40 processing materials.
- 1997: Afrisam moves into class 41 education & entertainment.
- 2012: Afrisam moves into class 35 advertising & retail.
- 2021: Afrisam moves into class 9 electronics & software.
- By 2021, Afrisam had trademarks in 11 of the 45 classes.