AFGRI trademarks in 45 seconds
Video: AFGRI's South African trademarks in 45 seconds – 221 trademarks since 1993, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- AFGRI and its closest rivals – trademarks filed since 1970: AFGRI 221, Tongaat Hulett 569, Clemengold International 47, Vkb Beleggings 94, Martin & Martin 315.
- Its biggest brands: Afgri For Life (17), Afpro (13), Agpro (13), Partrite More Than Parts (12), Leaders In Agricultural Business (11), Leiers In Landbou Besigheid (11).
- Logos filed since 2020: AFGRI 11, Tongaat Hulett 7, Clemengold International 20, Vkb Beleggings 29, Martin & Martin 65.
- Trademarks filed per year (three-year average): AFGRI 1, Tongaat Hulett 1, Clemengold International 0, Vkb Beleggings 0, Martin & Martin 11.
- Classes used: AFGRI 27, Tongaat Hulett 30, Clemengold International 7, Vkb Beleggings 25, Martin & Martin 20.
- New brand names a year (five-year average): AFGRI 0.2, Tongaat Hulett 0.4, Clemengold International 1.0, Vkb Beleggings 1.2, Martin & Martin 4.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za