AECI trademarks: expansion into trademark classes, 1970–2024
Video: how AECI extended its South African trademarks into new classes from 1970 to 2024 – from chemicals, paints, pharmaceuticals into new fields. 44 of 45 classes, 1,357 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, AECI already used 15 classes, including class 1 chemicals, class 3 cosmetics & cleaning, class 4 oils & fuels, class 5 pharmaceuticals, class 2 paints.
- 1970: AECI moves into class 23 yarns; class 24 textiles; class 25 clothing.
- 1971: AECI moves into class 6 metal goods; class 7 machines; class 8 hand tools; class 9 electronics & software; class 11 lighting & appliances; class 12 vehicles; class 20 furniture; class 21 kitchenware.
- 1972: AECI moves into class 37 construction & repair; class 40 processing materials; class 42 tech & IT services.
- 1976: AECI moves into class 18 leather & bags; class 35 advertising & retail.
- 1977: AECI moves into class 36 finance & insurance.
- 1981: AECI moves into class 10 medical devices; class 14 jewellery & watches; class 15 musical instruments; class 26 haberdashery; class 28 toys & sports goods; class 33 wines & spirits; class 34 tobacco; class 38 telecoms; class 39 transport & travel; class 41 education & entertainment.
- 2014: AECI moves into class 44 medical & beauty care.
- 2022: AECI moves into class 43 restaurants & hotels.
- By 2024, AECI had trademarks in 44 of the 45 classes.