Adeo trademarks in 45 seconds
Video: Adeo's South African trademarks in 45 seconds – 242 trademarks since 2012, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Adeo and its closest rivals – trademarks filed since 1970: Adeo 239.
- Its biggest brands: Leroy Merlin (63), Axton (15), Geolia (14), Naterial (13), Equation (12), Inspire Leroy Merlin (11).
- Logos filed since 2020: Adeo 49.
- Trademarks filed per year (three-year average): Adeo 14.
- Classes used: Adeo 35.
- New brand names a year (five-year average): Adeo 0.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za