Adeo trademarks: expansion into trademark classes, 1970–2025
Video: how Adeo extended its South African trademarks into new classes from 1970 to 2025 – from metal goods, furniture, building materials into new fields. 35 of 45 classes, 242 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 2012: Adeo moves into class 1 chemicals; class 2 paints; class 3 cosmetics & cleaning; class 4 oils & fuels; class 5 pharmaceuticals; class 6 metal goods; class 7 machines; class 8 hand tools; class 9 electronics & software; class 11 lighting & appliances; class 12 vehicles; class 14 jewellery & watches; class 16 paper & print; class 17 rubber & plastics; class 18 leather & bags; class 19 building materials; class 20 furniture; class 21 kitchenware; class 22 ropes & tents; class 24 textiles; class 25 clothing; class 26 haberdashery; class 27 carpets; class 28 toys & sports goods; class 31 fresh produce & pet food; class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 40 processing materials; class 41 education & entertainment; class 42 tech & IT services; class 44 medical & beauty care.
- 2015: Adeo moves into class 10 medical devices; class 45 legal & security.
- 2016: Adeo moves into class 38 telecoms.
- By 2025, Adeo had trademarks in 35 of the 45 classes.