Active Business Trust trademarks: expansion into trademark classes, 1970–2025

Name: Active Business Trust trademarks: expansion into trademark classes, 1970–2025
Uploaded: 2026-11-08T15:27:12+02:00
Duration: 17 s
Description: Video: how Active Business Trust extended its South African trademarks into new classes from 1970 to 2025 – from coffee, flour & sweets, meat, dairy & oils, beer & soft drinks into new fields. 25 of 45 classes, 331 trademarks. South African trademark statistics by Sibanda & Zantwijk.

Video: how Active Business Trust extended its South African trademarks into new classes from 1970 to 2025 – from coffee, flour & sweets, meat, dairy & oils, beer & soft drinks into new fields. 25 of 45 classes, 331 trademarks. South African trademark statistics by Sibanda & Zantwijk.

Active Business Trust – all South African trademark statistics

Transcript

2006: Active Business Trust moves into class 21 kitchenware; class 24 textiles; class 25 clothing; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks; class 34 tobacco; class 38 telecoms; class 43 restaurants & hotels; class 44 medical & beauty care.
2008: Active Business Trust moves into class 1 chemicals.
2010: Active Business Trust moves into class 8 hand tools.
2012: Active Business Trust moves into class 4 oils & fuels; class 9 electronics & software; class 16 paper & print; class 41 education & entertainment; class 42 tech & IT services.
2019: Active Business Trust moves into class 12 vehicles; class 39 transport & travel.
2021: Active Business Trust moves into class 3 cosmetics & cleaning; class 36 finance & insurance.
2023: Active Business Trust moves into class 33 wines & spirits.
2024: Active Business Trust moves into class 7 machines; class 26 haberdashery.
By 2025, Active Business Trust had trademarks in 25 of the 45 classes.