Absa trademarks in 45 seconds
Video: Absa's South African trademarks in 45 seconds – 1,222 trademarks since 1968, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Absa and its closest rivals – trademarks filed since 1970: Absa 1,222, Discovery 1,228, FirstRand 1,203, Nedbank 1,708, Standard Bank 2,309.
- Its biggest brands: Your Story Matters Absa (19), Help-u (19), Spark By Absa (15), Athletics (12), Absa Your Story Matters (10), Africanacity (8).
- Logos filed since 2020: Absa 58, Discovery 284, FirstRand 25, Nedbank 52, Standard Bank 57.
- Trademarks filed per year (three-year average): Absa 36, Discovery 33, FirstRand 21, Nedbank 17, Standard Bank 43.
- Classes used: Absa 19, Discovery 21, FirstRand 26, Nedbank 16, Standard Bank 19.
- New brand names a year (five-year average): Absa 13.2, Discovery 14.2, FirstRand 5.4, Nedbank 6.0, Standard Bank 11.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za