Absa trademarks: expansion into trademark classes, 1970–2024
Video: how Absa extended its South African trademarks into new classes from 1970 to 2024 – from finance & insurance, advertising & retail, electronics & software into new fields. 19 of 45 classes, 1,222 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Absa already used 2 classes, including class 14 jewellery & watches, class 25 clothing.
- 1972: Absa moves into class 35 advertising & retail; class 36 finance & insurance; class 39 transport & travel.
- 1974: Absa moves into class 16 paper & print.
- 1983: Absa moves into class 19 building materials; class 37 construction & repair; class 38 telecoms; class 40 processing materials; class 41 education & entertainment; class 42 tech & IT services.
- 1988: Absa moves into class 9 electronics & software.
- 2008: Absa moves into class 6 metal goods; class 21 kitchenware; class 28 toys & sports goods; class 44 medical & beauty care; class 45 legal & security.
- 2015: Absa moves into class 43 restaurants & hotels.
- By 2024, Absa had trademarks in 19 of the 45 classes.