Abbott trademarks: expansion into trademark classes, 1970–2023
Video: how Abbott extended its South African trademarks into new classes from 1970 to 2023 – from pharmaceuticals, meat, dairy & oils, medical devices into new fields. 18 of 45 classes, 395 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Abbott already used 10 classes, including class 5 pharmaceuticals, class 1 chemicals, class 3 cosmetics & cleaning, class 4 oils & fuels, class 2 paints.
- 1975: Abbott moves into class 42 tech & IT services.
- 1977: Abbott moves into class 9 electronics & software; class 44 medical & beauty care.
- 2005: Abbott moves into class 16 paper & print; class 41 education & entertainment.
- 2014: Abbott moves into class 35 advertising & retail; class 37 construction & repair; class 45 legal & security.
- By 2023, Abbott had trademarks in 18 of the 45 classes.