ABB trademarks: expansion into trademark classes, 1970–2024
Video: how ABB extended its South African trademarks into new classes from 1970 to 2024 – from electronics & software, machines, construction & repair into new fields. 28 of 45 classes, 242 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, ABB already used 5 classes, including class 7 machines, class 9 electronics & software, class 6 metal goods, class 16 paper & print, class 17 rubber & plastics.
- 1971: ABB moves into class 4 oils & fuels; class 8 hand tools.
- 1981: ABB moves into class 37 construction & repair; class 40 processing materials; class 42 tech & IT services.
- 1988: ABB moves into class 1 chemicals; class 11 lighting & appliances; class 12 vehicles; class 41 education & entertainment.
- 1994: ABB moves into class 35 advertising & retail; class 36 finance & insurance.
- 2002: ABB moves into class 2 paints; class 3 cosmetics & cleaning; class 10 medical devices; class 14 jewellery & watches; class 18 leather & bags; class 19 building materials; class 20 furniture; class 21 kitchenware; class 25 clothing; class 26 haberdashery; class 38 telecoms; class 39 transport & travel.
- By 2024, ABB had trademarks in 28 of the 45 classes.